Over time, you can look at DAUs to indicate how likely players are to continue playing your game every day. Why Are Daily Active Users(DAU) Metrics Important for Game Publishers & Developers?ĭAU is a universal KPI for all games, but the measure is especially useful for live-service and free-to-play games. There are, however, tools such as Newzoo’s Game Performance Monitor that complement DAU data with time-based user engagement metrics to give you the full picture. By itself, DAU only measures how long or how often the user interacts with your title during that specific day. DAU Definition: What Are Daily Active Users?ĭaily Active Users (DAU) are the total number of users who have launched a game in a 24-hour period, serving as a benchmark for how many users are logging into your game.ĭAU does not give you a complete picture of user engagement in your game, but is a good starting point. ![]() In this article, we will define DAUs, explain why they matter, how to properly measure DAUs, and present some compelling DAU use cases.
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